A few weeks ago, a simple experiment on LinkedIn sparked a critical conversation. It began with a post by Dorothy Dalton, building on an experiment by Jane Evans and Cindy Gallop. They tested what would happen if men and women posted identical content at the same time. The results were jarring: in one test, two male participants with a combined following of ~9,400 saw their posts achieve significantly more reach than two female participants with a combined following of over
